White-label businesses are free from the management of manufacturing and quality control, but deal with extensive competition. White-label vendors control package design, but not product specifications or quality. Since any reseller can sell these products, competitors hardly have an edge in terms of unique selling points and use marketing strategies and distribution channels to differentiate themselves.

“We feature all of our work…if you’re not proud enough of it to feature it, then you need to look at the quality of work you’re delivering…We ask clients during offboarding if they’re ok with [us sharing the work] and they say yes 99% of the time. It’s a win-win as they get some free promotion, too.”

We landed on the wall tiles because we were trying to match them to the stucco, so from a distance they have a similar vibe. What we really love though are our natural travertine floor tiles, set in a french pattern. I wanted to feel on holidays when i’m in my bathroom, and these definitely give that feel to the space. We went with an unfilled option, so they’re nice and matte each unique, nothing too perfect.